JOB DESCRIPTION 

PROFILE : Content Marketing Manager

EXPERIENCE : 3 to 6 years

LOCATION : Pune

SALARY : Competitive.

 

Should be responsible for:

• Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
• Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
• Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
• Create shareable content appropriate for specific networks to spread both our brand and our content.
• Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
• Drive consistent, relevant traffic and leads from our social network presence.
• Explore new ways to engage and identify new social networks to reach our target buyers.
• Track, measure, and analyze all initiatives to report on social media ROI.
• Create 1–2 free resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, templates, etc.).
• Blog on an ongoing basis to support and promote your offers and to attract site visitors through search, social media, and email subscribers.

Your typical duties depend on your role within a team but may include:

• Coming up with ideas and creating useful content for clients which also attracts customers.
• Developing a campaign that drives traffic, improves customer engagement, leads and sales.
• Ensuring all content is on-brand and consistent in terms of style, tone of voice and quality.
• Helping to create a marketing strategy which supports and extends marketing initiatives.
• Making sure the campaign meets the objectives of the client while remaining within budget.

 

Interested Candidates kindly share your updated cv at pooja.bisht@isourcecorp.com.
Call – 7757060507.