Tag Archives: online marketing

SaaS Product Manager Pune 5-8 yrs exp

Title: Product Manager

Location: Pune

Education: MBA

Experience: 5-8 years

Our client is looking for Product Manager with minimum 5+ years of  experience as a Product Manager who is passionate about building products that customers love.  Product Manager will join a dynamic and fast-paced environment and work with cross-functional teams to design, build and roll-out products that deliver the company’s vision and strategy

Looking for candidates from SAAS based /product based companies with Business to Business companies only.

Required Experience and skills:

  • Minimum 5+ years of experience in product management.
  • 5+ years of experience in managing all aspects of a successful product throughout its lifecycle.
  • 5+ years of experience in developing product and marketing strategies and effectively communicate recommendations to executive management.​​​​​​​
  • Strong problem solving skills and willingness to roll up one’s sleeves to get the job.
  • At least 2 years of working with a SaaS company is mandatory.
  • Skilled at working effectively with cross functional teams in a matrix organization.
  • Excellent written and verbal communication skills.
  •  MBA Graduates would be preferred.

Responsibilities:

  • Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth
  • Create buy-in for the product vision both internally and with key external partners
  • Develop product pricing and positioning strategies
  • Translate product strategy into detailed requirements and prototypes
  • Scope and prioritize activities based on business and customer impact
  • Work closely with engineering teams to deliver with quick time-to-market and optimal resources
  • Drive product launches including working with public relations team, executives, and other product management team members
  • Evaluate promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed
  • Act as a product evangelist to build awareness and understanding
  • Represent the company by visiting customers to solicit feedback on company products and services.

Interview Process: – 

Telephonic for out of Pune candidates

F2F – for Pune based candidates

Please email your updated resume along with current ctc, expected ctc and notice period to prajkta.dixit@isourcecorp.com

Head Product Marketing – SAAS Product. Pune

Title: Head – Product Marketing

Location: Pune

Experience: 10-15 years

Education: MBA from Tier 1 College

Our Client looking for Product Marketing Head with   5+ years of experience in Product Marketing , Online Marketing, SAAS marketing

MANDATORY:

  • At least 2+ years of experience as Product Marketing Head
  • Experience building a Product Marketing Team of more than 10 Product Marketing Managers
  • MBA education
  • ONLY B2B (SAAS) companies

Required Experience and Skills:

  • 5+ experience in digital marketing, product marketing, SAAS Marketing and/or product management, classic B2B (Business to Business) marketing experience from a new technology sector.
  • 5+ experience in online marketing, Direct Marketing, Brand Marketing​​​​​​​.
  •  Experience of operating in a start-up environment. With the ability, commercial acumen and gravitas to manage a big team, should have a strong ‘online’ focused marketing background with an obsession on ROI
  • Experience on using online channels to drive ‘sign ups’ and awareness, with  an obsession for ROI.
  • Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
  • Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
  • 5+ experience in building and managing a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)
  • Strong written and verbal communication skills.

Responsibilities:

  • Strategic Marketing; create a robust marketing plan, working closely with key stakeholders to get buy-in and help implement it
  • GTM Planning; segment the market and develop a plan to acquire new clients using innovative online channels
  • Online Marketing; work with specialist agencies across display advertising, SEO, PPC, affiliates and social media
  • Direct Marketing; develop & execute an e-CRM content strategy to nurture leads into the sales funnel
  • Brand Marketing; plan and execute relevant events, complimented by a webinar series
  • Analysis; tight measurement of the ROI & pipeline analysis
  • Budget Management
  • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
  • Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
  • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
  • Grow our email list organically, not through bought or rented lists.
  • Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
  • Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
  • Entrepreneurial, hungry, flexible, comfortable in a fast growing business
  • Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
  • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
  • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.

​​​​​​​Interview Process: –

F2F

Please email your updated resumes along with current ctc, expected ctc and notice period to prajkta.dixit@isourcecorp.com