Title: Head – Product Marketing

Location: Pune

Experience: 10-15 years

Education: MBA from Tier 1 College

Our Client looking for Product Marketing Head with   5+ years of experience in Product Marketing , Online Marketing, SAAS marketing

MANDATORY:

• At least 2+ years of experience as Product Marketing Head
• Experience building a Product Marketing Team of more than 10 Product Marketing Managers
• MBA education
• ONLY B2B (SAAS) companies

Required Experience and Skills:

• 5+ experience in digital marketing, product marketing, SAAS Marketing and/or product management, classic B2B (Business to Business) marketing experience from a new technology sector.
• 5+ experience in online marketing, Direct Marketing, Brand Marketing​​​​​​​.
•  Experience of operating in a start-up environment. With the ability, commercial acumen and gravitas to manage a big team, should have a strong ‘online’ focused marketing background with an obsession on ROI
• Experience on using online channels to drive ‘sign ups’ and awareness, with  an obsession for ROI.
• Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
• Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
• 5+ experience in building and managing a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)
• Strong written and verbal communication skills.

Responsibilities:

• Strategic Marketing; create a robust marketing plan, working closely with key stakeholders to get buy-in and help implement it
• GTM Planning; segment the market and develop a plan to acquire new clients using innovative online channels
• Online Marketing; work with specialist agencies across display advertising, SEO, PPC, affiliates and social media
• Direct Marketing; develop & execute an e-CRM content strategy to nurture leads into the sales funnel
• Brand Marketing; plan and execute relevant events, complimented by a webinar series
• Analysis; tight measurement of the ROI & pipeline analysis
• Budget Management
• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
• Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
• Grow our email list organically, not through bought or rented lists.
• Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
• Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
• Entrepreneurial, hungry, flexible, comfortable in a fast growing business
• Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
• Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
• Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.

​​​​​​​Interview Process: –

F2F

Please email your updated resumes along with current ctc, expected ctc and notice period to prajkta.dixit@isourcecorp.com